VIP MARKETING - FACEBOOK ADS
Facebook Ads is our Super Power.
Successful Facebook ads aren't really about the Facebook ads...well they are. But not JUST the Facebook ads!
For Facebook ads to succeed, you must be excellent at the "Big 3":
1. Creating and running Facebook Ads
- Researching the market and ideal customer
- Graphics - the "creative" (images or video)
- Copy writing
- Offer that works
- Choosing audiences and scaling
- Understanding the platform & interpreting data
2. Landing pages (an awesome Facebook ad does you absolutely zero good if visitors get to the landing page and don't covert - either into leads or sales).
3. Email marketing follow-up (some people will buy from you right away...and some people will buy from you 10 emails later - don't leave money on the table by neglecting your email follow-up).
How do we do it? Here's the scoop...
WHAT'S THE MOST IMPORTANT THING?
- Profitability! The key is that you get a return on your investment into Facebook ads (over and over again). This is proven with verifiable results in hard numbers.
WHERE DO WE START? We get to know your business intimately by surveying your past customers to determine…
- WHO is the exact right audience to target (demographics and interests)
- WHAT are their deepest hopes, dreams, desires and fears
- HOW does this data translate into wording and imagery that compels your target audience to convert into customers through Facebook ads
WHAT ABOUT THAT "PIXEL" THING?
- The pixel helps Facebook “learn” about your ideal customers and find more people like them. We will make sure it is set up properly and working!
DOES ANYONE ACTUALLY UNDERSTAND THE FACEBOOK "BLACK BOX"?:
- Yes! Facebook changes constantly, and we stay current with all updates. Understanding the Facebook “Black Box” and how the algorithm works, helps us make adjustments throughout your campaign to increase results.
WHAT ELSE DO YOU DO?
CHOOSING AN OFFER: You have a lot of amazing products and services, but choosing the right "offer" (special promotion)...at the right time....with the perfect balance of relevance and value...is half the battle!
COPY WRITING AND GRAPHICS: We listen to your past customers and leverage the research to create copy writing and imagery that clearly communicates the offer and converts leads into your ideal, highly profitable customers.
AUDIENCES: You can have an awesome offer and killer graphics and copy...but if it goes to the wrong person....it's a total loss. We laser in on the "ideal customer" and send your ads to those people! We also set up "look a like" audiences that match your customer profile.
RE-TARGETING: We know how to track down all those people who came to your site but left without a trace (when this is done properly you don’t leave any “money on the table” – getting the most out of every single click and web site visitor).
SPLIT TESTING AND ADJUSTING: Split testing and constant adjustments throughout the campaign to improve results
REPORTS: We will keep you in the loop with twice weekly reports - outlining all the details and results of your campaign.
Facebook ads audit
Not sure why your Facebook ads aren't working?
I can take a look at your Facebook Ad structure and give you some solid feedback (you can keep the results and work in-house or with another freelancer - or we can talk about working together).
Facebook Ads Audit: Some things I look at ..
- business manager
- back up ad accounts
- pixel set up
- custom conversions
- custom audiences
- the numbers (click through rates, cost per clicks, cost per results, etc.)
- campaign structure and set up
- ads - copy writing, graphics and offer
The more you know, the better decisions you can make!
Let's see if we can work together! Please fill out this application for your business and schedule a call with me!
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LET'S SEE IF WE CAN WORK TOGETHER
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